Project Problem

Solana ID addresses the problem of opaque and inefficient user data systems by allowing users to earn rewards for sharing their data, while businesses can target real users with personalized offers. This creates a more transparent and equitable ecosystem where users are compensated for their data and businesses can reduce their customer acquisition costs (CAC). The platform is currently focused on disrupting the ad-based internet model, offering a win-win solution for users and companies alike.

Project Solution

Solana ID is a decentralized identity and reputation platform that integrates both Web2 and Web3 data to create a secure, private, and scalable identity system. By leveraging blockchain and Zero-Knowledge Proof (ZKP) technology, the platform allows users to manage their own digital identities, control what data they share, and build reputation scores based on their interactions. This is particularly useful for protecting against bots and fake accounts in the digital space.

By combining decentralized identity management with real-time user verification, Solana ID aims to enhance trust in digital systems and empower users to benefit from their own data.